Discover the Heart of Pakistan with Soghato
At Soghato, we believe that every city, town, and village in Pakistan holds a unique charm — in its flavors, crafts, traditions, and people. Our mission is simple yet meaningful: to bring the rich cultural heritage of Pakistan right to your doorstep through carefully selected local products and traditional souvenirs, also known as “Soghats.”
What is Soghato?
The name Soghato comes from the word “Soghat”, meaning a gift or souvenir brought from a special place. In Pakistani culture, bringing back a Soghat for your loved ones after visiting a city is a tradition filled with love and nostalgia. Whether it’s Multani sweets, Hunza dry fruits, Peshawari Chappal, or handmade pottery from Sindh, each item carries the soul of its origin.
We created Soghato as a marketplace for authentic Pakistani Soghats, where customers can explore and shop from a curated collection of famous and hard-to-find local specialties — all in one place, without traveling miles.
Our Purpose
Pakistan is a land of hidden gems. From artisans in rural Sindh weaving Ajraks by hand, to generations-old family shops in Lahore making Nan Khatai, there is beauty, talent, and authenticity waiting to be discovered. But many of these treasures remain undiscovered, unrecognized, or inaccessible to the wider public.
At Soghato, we’re on a mission to:
Promote Pakistan’s cultural heritage
Support small businesses and local artisans
Make regional specialties accessible nationwide
Reintroduce the joy of gifting Soghats
By bridging the gap between local sellers and buyers across Pakistan, we are reviving lost traditions and building a community that values heritage, quality, and authenticity.
What We Offer
Our product range includes:
Traditional Foods: Sharaqpuri Gulab Jamun, Khalifa Nan Khatai, Shikarpuri Achar, Multani Sohan Halwa, dry fruits, and more.
Handicrafts: Handmade pottery, woodwork, jewelry, and other artisan crafts.
Cultural Wear: Ajrak, Peshawari Chappal, shawls, and local attire.
Natural Products: Shilajit, Himalayan salt, and herbal remedies.
We source directly from trusted vendors, family-run businesses, and skilled craftsmen to ensure you receive original, high-quality, and fresh products — every time.
Why Choose Soghato?
Authenticity Guaranteed: We verify all products for origin and quality.
Nationwide Delivery: Get your favorite city’s Soghat delivered anywhere in Pakistan.
Support Local Talent: Every purchase empowers small businesses and artisans.
Customer-Centric Approach: Easy ordering, multiple payment options, and responsive support.
Secure Shopping Experience: Safe payment gateways and privacy-protected data.
Whether you're gifting someone, celebrating your roots, or just craving a nostalgic taste from home — Soghato is your go-to destination.
Our Story
Soghato started with a simple observation: “Why is it so difficult to find local specialties from different cities unless you physically go there?”
Our founder, a marketing enthusiast and culture lover, turned that thought into action. With limited resources but unlimited passion, Soghato was launched — one product, one city, one story at a time. Today, we are proud to serve customers across Pakistan, delivering joy, tradition, and heritage through every parcel.
But this is just the beginning.
Our Vision
To become Pakistan’s leading online destination for cultural and traditional products — not just preserving our roots but celebrating them.
In the future, we aim to:
Let’s Celebrate Pakistan, Together
When you shop from Soghato, you're not just buying a product — you’re becoming part of a movement. A movement that values tradition, uplifts communities, and spreads love through meaningful gifts.
We invite you to explore, discover, and fall in love with the diverse beauty of Pakistan — one Soghat at a time.
Soghato – Because every city has a story, and every story deserves to be shared.